Riverdale actor Mark Consuelos has been announced as the first ever men's ambassador for American footwear brand Stuart Weitzman.

The American actor and producer commented 'I know the brand because of my wife, who has many blue shoeboxes in her closet. I'm honored to be thought of as the definition of the Stuart Weitzman man. When I told her about the campaign concept of strong, sophisticated and sexy, she encouraged me to go for it - and put all my hours in the gym to good use'.